A complimentary guide for coaches
Your coaching skills got better. Your rate didn't.
A guide that shows you the reason your coaching rate is stuck and the one thing holding it down. Invest 10 minutes, and you'll never look at your price the same way.
Who the Pricing Guide is for
This is for you if…
You're getting clients real results. The kind they thank you for months later.
You're priced at or below the going rate, and you've been telling yourself you'll fix it "soon."
You know those two things are connected, but haven't taken action.
Why this guide is different
Most pricing advice hands you a formula. This doesn't.
A prospect doesn't read your price first. They read it last — after your proof, your offers, and your online presence. They have already made up their mind about what your services are worth.
By the time their eyes land on the number, the decision is mostly made. The price either confirms what they already sense, or it contradicts it and the conversation turns awkward.
This guide helps you find the one thing in your business that's silently outvoting the price you want to charge, so you can fix that, instead of just deciding on a bigger number and hoping.
What you'll come away with
The real numbers.
ICF 2025 data broken down by niche and region, so you can see what's actually being charged around you.
Why a "better number" never sticks on its own.
The reason raising your rate in isolation almost always snaps back.
The Price Read.
A 10-minute self-check of the five things that decide whether your price gets believed.
The four levels the market sorts coaches into.
Where you're currently being read, and what moves a coach from one level to the next.
Word-for-word language for raising your rate.
What to say to current and incoming clients so the new number lands cleanly.
WHY LISTEN TO ME
I read coaching businesses
the way buyers do.
I've spent years learning exactly what a coaching business tells a buyer before a single word is spoken, and I've used it with more than 30 premium coaches.
The work behind the Pricing Guide
The work behind the guide
"I couldn't see my own business clearly enough to know where to start. That kind of objectivity is hard to manufacture from the inside. Linzi changed that. She asked the right questions, pushed me to articulate things I had left unspoken, and built a content strategy that actually sounds like me. Three years ago, every new client came through a personal introduction. Today, opportunities find me. The practice I wanted to build actually exists now."
— Amanda Breckenridge, Executive Leadership Coach
After working together, Amanda's revenue rose 35% while she was already at capacity, not from adding hours, but from being perceived at the level she'd been coaching at for some time.
NOW IS YOUR CHANCE
Find out what's actually holding your rate down.
You don't need more nerve to raise your price. You need to know what's keeping it where it is. The guide shows you where to look.