Notes on positioning
Essays for coaches who already do excellent work and are ready for the outside of their business to match the inside.
Positioning for Coaches: How to Become the Obvious Choice
Positioning isn't a tagline, a niche, or a more polished bio. It's the decision that makes everything else in your business work — or not work. Here's how to do it.
How to Price Your Coaching: Packages, Rates, and Fees
Most coaches underprice, not because their work isn't worth more, but because they price from anxiety instead of position. Here's how to set rates, structure packages, and raise prices without the fear of losing an engagement.
How to Get Coaching Clients (When Tactics Aren't the Problem)
Most coaches don't have a client problem. They have a position problem. Here's why more content, more DMs, and more funnels won't fix it — and what actually does.
Lead Generation for Coaches: Why Your Funnel Isn't the Problem
Most coaches treat lead generation as a traffic problem. It almost never is. The funnel underperforms because the position underneath it is unclear — and no funnel can fix that.
Personal Branding for Coaches: Why Logo-First Is Backwards
Most coach branding starts with a logo. That's the mistake. A brand isn't what your business looks like — it's what your business is. Here's what to fix first.
Coaching Niche: How to Find Yours Without Shrinking Your Business
Niching isn't about narrowing your business — it's about naming it. Here's how to find a coaching niche that makes your work obvious to the right people.