Brand & Market Signal Creation for Coaches

    The Position Coach

    Position your coaching practice to become the obvious choice for your ideal client.

    Start the Diagnostic
    Linzi Cora portrait

    I've positioned coaches to secure high-ticket clients at these brands.

    Airtable logo
    Anthropic logo
    eBay logo
    Google logo
    Gusto logo
    PayPal logo
    Pinterest logo
    HubSpot logo
    Coinbase logo
    American Express logo
    Cursor logo
    Accenture logo
    Linzi Cora at the Calle de Gurrión blue wall
    About Me

    Hi. I'm Linzi Cora.

    I've spent the last seven years building brands for coaches and marketing them online, while running into the same problem over and over.

    A coach would come to me ready for a rebrand and new website, having never made the foundational decisions about where their practice sits in the market, what makes them different from other coaches, and who the business is built to serve.

    This pattern led me to create Positioned — a diagnostic that shows you where you're positioned today, which signals are causing confusion, and the shifts you need to make to own your position.

    My Unique Approach

    Your position is defined by a set of signals.

    Your business sends signals before you ever get on a call with someone. These signals shape what people expect from your work, whether they see you as the right fit, and what they're willing to invest.

    When those signals match the work you're doing, the right clients find you. When they don't, you end up chasing people who were never going to be the right fit. Or worse, losing the ones who would have been.

    Most coaches never consider these signals and don't claim their position with authority. They go straight to the logo, brand colors, website copy, and LinkedIn profile. And then they wonder why they're not where they want to be.

    #SignalThe ReadCurrent Signal
    01Coach AttributesWho you are as a coachPROFESSIONAL
    02Buyer PsychologyWho you're attractingMASS
    03Voice & Marketing StyleHow you communicatePROFESSIONAL
    04Visual IdentityHow your brand looksMASS
    05Proof & CredibilityHow your results readPREMIUM
    06Network & AssociationWho you're seen alongsidePREMIUM
    07Delivery StyleHow you work with clientsPROFESSIONAL
    08AccessHow easy it is to reach youLUXURY
    09Offer ArchitectureHow your offers are structuredPREMIUM
    10Price PointWhat your rate communicatesPROFESSIONAL
    Who I Serve

    Two kinds of coaches come to me.

    Coaches with an established practice

    You're good at what you do — your clients will tell you that. But your online presence still looks like the coach you were a few years ago. You've evolved. Your business hasn't caught up. You want to refresh your online presence, but you want to build it on a strong foundation this time.

    Coaches who just started their practice

    Maybe you just finished your coaching certification, or you're a year or two in. You're making decisions right now about your website, your pricing, your messaging — and you want to get it right the first time instead of building something that won't work the way you want it to.

    How I Work

    The process is simple.

    Step 01

    Take the diagnostic

    No cost · 15 minutes

    Answer the 50 questions for where things stand right now, not where you want them to be.

    Step 02

    Get your results

    No cost · delivered on screen and to your inbox

    A signal-by-signal picture of how your coaching business is actually being perceived and where the highest leverage moves are.

    Step 03

    Book your Signal Alignment Plan session

    Paid session

    Before our session, I review your full online presence — website, LinkedIn, anywhere your ideal client would encounter you. On the call, I walk you through what I found and present a phased, sequenced plan on what needs to change, in the order it should happen, to achieve your target position.

    From there, you choose your own path. You can take the plan and run with it, I can coach you along the way (done-with-you positioning), or I can build your position for you (done-for-you brand & marketing).

    Take the Diagnostic
    Who I've Helped

    Check out some of the coaches and personal brands I've built.

    View Case Studies
    What Clients Say

    What it's like to work together.

    “Linzi is the rarest kind of collaborator: someone who understands your work deeply enough to say things about it that you couldn't say yourself. When we started working together, I had a thriving executive coaching practice built almost entirely on referrals. My clients knew me. The broader world didn't. I wanted to build an online presence and develop thought leadership that would extend my reach beyond 1:1 engagements, but I didn't know how to do that without it feeling generic, or worse, like noise. The bigger challenge was that I couldn't see my own business clearly enough to know where to start. That kind of objectivity is hard to manufacture from the inside. Linzi changed that. She asked the right questions, pushed me to articulate things I had left unspoken, and built a content strategy that actually sounds like me. Over the past three years, she has helped me grow a Substack newsletter, build a consistent LinkedIn presence, and develop thought leadership content that has opened doors I didn't expect. Three years ago, every new client came through a personal introduction. Today, opportunities find me. The practice I wanted to build actually exists now. I'd strongly recommend her to any coaches looking to build a thriving practice.”
    Amanda Breckenridge
    Executive Coach
    “You can't see yourself from inside the jar, and Linzi is an excellent partner for helping you see yourself, your brand, and how that infuses into what you communicate and create. I work with high ticket clients and needed someone who could help me create more bespoke messaging and content. Linzi does the work of multiple people to help guide you towards a better brand and presence. She's flexible and a true creative collaborator.”
    David Sherry
    Founder, Death to Stock
    “Linzi helped me translate a vision I had been holding for a long time into something clear and tangible. When we started, I knew what I wanted to express, but I didn't know how to structure or present it — especially in the form of a website. She guided me in identifying the essential pieces of that vision, how they connect, and how to organize them so it could be communicated clearly and effectively. When I look at the website she created, I truly feel my vision is there — I wouldn't have been able to achieve that on my own, even with my technical experience working with website design platforms. I've already been recommending her to friends and truly can't recommend her enough.”
    Dr. Maysaa Bazna
    Founder & Executive Director, City to Sanctuary
    “I want to put Linzi in my pocket and carry her around with me always! She is a content genius and an exceptional human. She helped me navigate the learning curves and emotional challenges of presenting myself to the world with a genuine commitment to my success. She approaches every project with a selfless dedication, prioritizing what's best for me and my business. Her sense of humor and brilliant ideas make every project a joy.”
    Jami Zakem
    Executive Coach
    “I was referred to Linzi Cora by someone I deeply admire and respect. From our very first conversation, I felt inspired to dive in and let her take the lead. The expertise she brought made it clear I was in capable hands. Working with her has been a true gift.”
    Yoav Harlev
    Executive Coach
    “As someone with a passion for writing and a background in PR and Marketing, I initially hesitated to entrust my content development to someone else, thinking 'I should be able to do this on my own.' Deep in the forest of my work, I realized I was losing sight of the mountain-top view. Linzi helped me discover my voice and gain clarity in the work I've devoted myself to for years. She not only captured my unique approach within the often standardized coaching landscape but also instilled in me a new level of confidence. Her expertise beautifully articulated my coaching values and process, making her an integral part of my journey, reminding me that it's better to get to the top of the mountain together rather than alone.”
    Karen Jarchow
    Holistic Mentor & Coach
    “I'm really inspired by this work and getting a lot of confidence and energy from it. You're so efficient, and it's been super fun to work on all of this together.”
    Allison Akhnoukh
    Transformational Coach
    “The site is exactly what I wanted. I'm really happy with it — it looks really good. And since the launch, I've been getting a lot of really positive feedback. I'm already meeting with new potential clients. It's a great start and I'm excited to hit the ground running.”
    Francis McPartlon
    Succession Planning Consultant
    “From our very first session, everything Linzi said nailed it. She helped me see underneath things I'd been looking at for a really long time. The clarity she brought is exactly what I value most in coaching. I looked forward to talking to her every time. When she shared the first wireframe of my site, I literally smiled when I opened it. If I tried for years to build any of it, I wouldn't get close to what she did in five days. It looks amazing. She managed to weave together pieces of what I'd done before with all the work we did together, and it finally feels like my brand is expressed clearly and beautifully. I'm very excited about the progress we've made, and I'm genuinely grateful for her awesome work.”
    Valerie Fleming
    Professional Coach
    “As I went through the site, it felt good. It gave me a feeling of alignment with what's true. It felt warm and alive, which is so important to me. This has been a great experience. I'm really happy with where we've positioned me and what we are centering. This will be a huge part of stepping into what's next.”
    Jennifer Fentress
    Leadership & Personal Development Coach
    What Comes Next

    I built Positioned to help you see where your business actually sits in the coaching market.

    It takes about 15 minutes and measures your business across 10 structural signals — the things that shape how clients perceive you before you ever get on a call. When you're done, you'll have a clear picture of where you are, where the gaps are, and what to do about them.

    The diagnostic is free. What comes after depends on what you want to do with what you learn.

    Start the Diagnostic