Yoav Harlev
Trust the process.
An under‑leveraged brand on top of a deep practice
Yoav came to me as a seasoned executive coach, highly respected by CHROs and Heads of People for his expertise in enhancing leadership capacity, team performance, and organizational design. But his coaching practice had evolved significantly over a decade.
His existing brand and website failed to showcase the value of his offerings and extensive experience across industries.
Surfacing what was already true
1 Rebuild brand & website
Starting with Yoav’s origin story and authority as a seasoned team and leadership coach, we built his brand from the inside out. From logo to site design, we used icons, color and language that was simple, grounded, and highlighted his real‑world experience with clients like Google, PayPal, eBay, StubHub, and Teladoc Health. We wove in personal touches like his love of the WNBA to make his brand feel like Yoav.
2 Increase visibility on LinkedIn
LinkedIn was the part Yoav had given up on. It was also the channel his ideal clients — CHROs, Heads of People, founders looking for senior team support — used most. So we rebuilt his presence from scratch.
We started with content pillars rooted in his expertise: psychological safety and how to measure it, explicit team norms and meeting practices, experiential learning and offsite design, mindfulness and resilience, and the values work that separates real culture from surface‑level slogans.
From there, we built post formats that fit his voice — story‑led pieces that combined personal texture with senior‑level professional insight. We designed polls that asked his ideal clients about their actual challenges. We tracked which posts drove site traffic and which ones spiked dwell time, and used that signal to refine what was worth repeating.
The results were immediate and outsized. Within 90 days, Yoav’s visibility on LinkedIn increased by 1,098% and engagement on his content increased by 1,780%. CHROs and Heads of People who had known him for years started telling him they were finally seeing his work.
Just as importantly, the cadence we built respected his life. We designed breaks, lighter periods, and seasons where showing up didn’t require him to be “on.” He didn’t have to become a different person to be visible.