Karen Jarchow
From the camp to the mountain‑top view
What Karen came to me with
The substance was already there. Karen had years of work as an elite athlete and pro mountain bike racer behind her. She’d built Vail Valley RIDE — a kids’ summer mountain bike camp — into a community institution. And now she was ready to guide people through the kind of internal work — nervous‑system‑led, athletic‑identity, healing‑centered — that doesn’t show up on most coaches’ websites.
What we did in 2024
1 Marketing strategy for Vail Valley RIDE
Built a comprehensive social and email marketing strategy that set up the summer 2024 launch of Vail Valley RIDE. Resulting in the most successful launch in its 8‑year history, generated record‑breaking signups.
2 Brand & website design for coaching practice
Developed the brand identity, messaging, and content for Karen’s coaching and mentoring practice. Named her ideal client as athletes navigating the internal work of being a person inside a body that performs. Positioned her at the intersection of three things: endurance sports, emotional intelligence, and deeper healing. Then built an online presence that reflected it.
3 Content development to increase visibility
Collaborated on the creation of both short and long‑form content to showcase Karen’s teachings and work.