Meet Karen
Karen is a former elite athlete and pro mountain bike racer who transitioned into a holistic mentor and coach, guiding clients towards experiencing more joy through the balance of effort and ease.
The Challenge
Karen manages two businesses — Vail Valley RIDE, her kids’ summer mountain bike camp, and her mentoring and coaching business. She struggled to keep up with the content demand for both brands and needed a polished and professional website for her coaching and mentoring practice.
Our Work
Project Overview:
Phase 1: Social + Email Marketing (2023):
Created a comprehensive marketing strategy for the summer 2024 launch of Vail Valley RIDE.
Phase 2: Brand + Website Design (2024):
Developed the brand identity, messaging, and content for Karen’s coaching and mentoring practice.
Phase 3: Content Development (2024):
Collaborated on the creation of both short and long-form content to effectively showcase Karen’s teachings and work.
The Results
Record-Breaking Launch: The 2024 launch of Vail Valley RIDE was the most successful in its 8-year history, generating record-breaking sign-ups.
Website That Shines: Delivered a clean and polished website that effectively showcases Karen’s unique value proposition and offerings.
“As someone with a passion for writing and a background in PR and Marketing, I initially hesitated to entrust my content development to someone else, thinking to myself, ‘I should be able to do this on my own.’ Deep in the forest of my work, I realized I was losing sight of the mountain-top view. Linzi helped me discover my voice and gain clarity in the work I’ve devoted myself to for years. She not only captured my unique approach within the often standardized coaching landscape but also instilled in me a new level of confidence. Her expertise beautifully articulated my coaching values and process, making her an integral part of my journey, reminding me that it’s better to get to the top of the mountain together rather than alone.”